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Beginners SEO Training Course

- London, South East, Midlands, South West

beginners SEO trainingOur bespoke 1 day beginners SEO training course is aimed at website administrators wishing to acquire a sound basic knowledge of search engine optimisation techniques through introductory training.

Basic SEO courses are run "in-house" at your company premises or at a Newbury training venue.

Little previous knowledge of web design or HTML is required, as our SEO courses simplify each topic by providing practical hands-on examples as an introduction to SEO.

KSL Consulting's beginner SEO training courses are designed to provide a fantastic overview of SEO basics at an introductory to intermediate level.

To maximise relevance to your business, SEO course materials are bespoke; tailored around the needs of the delegates and the client's website. Read some client testimonials.

Introductory SEO Course Outline

Topics covered in the introductory SEO training course typically include:

SEO Basics

  • Understanding how search engines index and rank pages
  • Top 5 positive search engine ranking factors
  • Top 5 negative search engine ranking factors
  • Common SEO mistakes and how to avoid them
  • How to avoid search engine penalties
  • The importance of website search engine accessibility
  • Why usability improvements and good website design is important alongside SEO
  • How social media marketing can be combined with SEO for greater benefits
  • How to prepare and submit an XML sitemap to Google and the benefits
  • How to structure and optimise your website's internal navigation system (text links)

Content SEO

  • What is on-page SEO?
  • Introduction to keyword research, selection and targeting
  • How to improve content quality and depth including optimising existing website copy
  • How to optimise Page Title Tags and Meta tags and their importance in improving ranking and click-through
  • How to analyse and improve website performance using free SEO tools like Google Analytics and Webmaster Tools
  • The SEO benefits of correctly using page headings (H1-H6 tags) and image ALT tags
  • How to identify and deal with duplicate content

Link Building and Off-Page SEO

  • What is off-page SEO?
  • How search engines analyse and place value on links to your site from other domains
  • What is link anchor text and how do search engines use it?
  • How to research your competitor's strongest links
  • How to start a simple but effective link building campaign
  • Understanding the risks involved in link building
  • How to use Google to find sites which might link to you

SEO Tips

  • How to manage a simple SEO campaign
  • The best free SEO tools and how to use them
  • Benchmarking SEO results and ranking improvements
  • Introduction to Google Analytics and Google Webmaster Tools reporting
  • How to keep up to date with search engine algorithm changes
  • Recommended books on improving website conversion, web design and SEO
  • Top tips to help improve ranking of your website (based on KSL Consulting's audit)

Introductory SEO Training Prices

The price for our in-house beginners SEO course starts at £525 excluding VAT and travel expenses - for up to three people, making it great value. Up to ten course delegates can be trained at extra cost. A Newbury training venue can also be offered subject to an additional booking fee.

Where we Work

SEO Basics Courses are typically run within a 100 mile radius of Newbury, Berkshire at your company premises. Alternatively we can run courses at a Newbury training venue for a small additional fee.

Being based in central southern England, we provide search engine optimisation training to companies in the following UK counties, towns and cities:

UK Map
  • Berkshire
  • Hampshire
  • Wiltshire
  • Oxfordshire
  • Buckinghamshire
  • Surrey
  • Northamptonshire
  • Cambridgeshire
  • South East
  • East Anglia
  • East Midlands
  • West Midlands
  • South Wales
  • South West
  • London
  • Swindon
  • Reading
  • Basingstoke
  • Southampton
  • Milton Keynes
  • Bournemouth
  • Birmingham
  • Cambridge
  • Nottingham
  • Leicester
  • Coventry
  • Northampton
  • Cardiff

We also offer basic search engine optimisation training in other parts of the UK - so please contact us for more information. generally we only offer SEO training within about a 150 mile radius of Newbury, west Berkshire.

Please note that we do not currently offer public SEO training courses.

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Beginner's SEO training tailored to your needs