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Great! Covered a lot of stuff and some great recommendations for our site, SEO and marketing.

Kirsty Matthewson

Marketing Manager - Expolink

SEO training courses at affordable prices

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Google Analytics Training

Ideal for Marketing Managers and Webmasters in SME companies, our UK half day Google Analytics training course covers all the features and functionality of Google Analytics (GA) to help fine-tune your search engine optimisation and PPC campaigns.

Our practical Google Analytics training courses provide a detailed insight into GA, from code installation through to keyword tracking, benchmarking traffic sources, measuring and improving conversion and analysing content performance all in an easy to understand, practical format.

Training classes are run in-house at your UK company premises in London and the south east, the Midlands, south Wales and the south west. Each course is tailored to the needs of your business and is both fun and interactive, with practical exercises and demonstrations.

The price for our 1/2 day Google Analytics training course is highly affordable, starting from just £395 + VAT. Pricing for the one day course starts at £575 + VAT for up to three participants. Up to 8 people can be trained for an additional fee.

Google Analytics Training Course Outline

Introduction

Setting up a Google account
Google Analytics code installation procedure
Verifying GA code is installed
How Google Analytics tracks visitors
Understanding the user interface and navigation
Deciphering the technical terminology and jargon used in GA

Course Topics

Filtering and categorising data
Analysing and optimising AdWords campaign performance
Tracking individual marketing campaigns
Different options for displaying traffic data and the use of pivot tables
GA visitor profiling features and functionality
How to measure traffic from various sources: referring sites, direct traffic, organic search, CPC etc
Breaking down natural search engine traffic from paid and direct traffic
Using Google Analytics to assess your brand awareness
Assessing website current performance to past, as well as benchmarking recent trends and changes
How to find top performing landing pages and analyse traffic to them
How to check the search keywords driving traffic to a particular page
Assessing website content performance and user engagement, including top landing pages
Using 'Goals' to measure website conversion
How to measure goal/conversion abandonment rates
Assessing User Experience (UX) with 'Bounce Rate', 'Time on Page' and 'Page Views'
How to analyse traffic from different sources - organic versus PPC versus referring sites
PPC campaign conversion and keyword tracking (requires linked AdWords campaign)
Identifying poor landing pages using Analytics data
How to use GA data in your search engine optimisation efforts
Creating custom reports
Google Adsense Integration
Where to find visitor information, visitor mapping and browser capabilities
Checking mobile traffic by PDA, tablet and device
Website conversion benchmarking and the benefits of Google Website Optimizer
Conversion tracking for E-Commerce / online shops
Event tracking - how and where to use it
Useful Google Analytics hacks
Reporting capabilities including Custom Reporting
How to use Advanced Segments

Client Testimonials

Covered exactly what I needed. I feel a lot better/more confident.

Liz Brooke, Marketing Executive
Expolink, Chippenham, Wiltshire

Where we Work

We run in-house Google Analytics training courses for UK companies in the following locations in England and Wales:

Berkshire
Wiltshire
Hampshire
Buckinghamshire
Oxfordshire
Cambridgeshire
Surrey
Northamptonshire
East Midlands
South East
East Anglia
West Midlands
South West
South Wales

London
Birmingham
Reading
Nottingham
Swindon
Southampton
Bournemouth
Basingstoke
Milton Keynes
Northampton
Cambridge
Leicester
Coventry
Cardiff

Written by Steve Larkins.

Professional Google Analytics training courses