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Google Analytics training (GA)
Google Analytics Training Workshop
Ideal for SME company Marketing Managers and Webmasters, our UK half day Google Analytics training course covers all the features and functionality of Google Analytics (GA) to help fine-tune your search engine optimisation and PPC campaigns.
Our practical and hands-on GA training workshop provides a detailed insight at Google Analytics, from code installation through to keyword tracking, benchmarking traffic sources, measuring conversion and analysing content performance all in an easy to understand, practical format.
Google Analytics training courses are run at your UK company premises in London and the south east, the Midlands, south Wales and the south west. Each GA training course is tailored to the needs of your business. Prices for our interactive Google Analytics training workshops are highly affordable, starting from just £299 + VAT for the half day session.
1/2 Day Google Analytics Training Course Outline
Introduction
- Setting up and Analytics account
- Google Analytics installation procedure
- Verifying GA code is installed
- Understanding the Google Analytics user interface and navigation
- Understanding the difference between 'unique visitors' and 'page views'
- GA visitor profiling features and functionality
- Assessing website content performance and visitor trends
- Understanding 'Google Analytics Goals' to measure website conversion
- Significance of 'Bounce Rate', 'Time on Page' and 'Page Views'
- How to analyse traffic from different sources - organic versus PPC versus referring sites
- PPC campaign conversion and keyword tracking (requires linked AdWords campaign)
- Utilising Google Analytics Intelligence (new feature)
- Comparing website performance to past
- Identifying website problems using Analytics data
- Website conversion benchmarking and the benefits of Google Website Optimizer
- Using Google Analytics for E-Commerce / online shops
Contact us today for more information about our interactive Google Analytics training course.
We run in-house GA training workshops in London and the south east as well as providing Google Analytics training in the Reading and Slough area, Milton Keynes and Oxford, Birmingham and the Midlands, Nottingham, Bournemouth, Southampton and Cardiff.
KSL Consulting provide training services in following UK counties - Berkshire, Hampshire, Surrey and Buckinghamshire as well as Dorset, Wiltshire, Oxfordshire and Somerset in the south west of the UK.
