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improve Google ranking
SEO Tips to Improve Google Ranking
To improve visibility in Google and get top 10 ranking for any web site in the SERPS is much more difficult than in Yahoo! and MSN.
The Google ranking algorithm applies significant weighting to the number of quality backlinks a website acquires. In addition, Google tends to favour older domains which have acquired more backlinks from authority websites.
When a web site is new (less than 9 months online) it can also suffer reduced ranking caused by the Sandbox filter. This was introduced by Google in March 2004 to combat the growing problem of spam websites.
There is some evidence that the Google Sandbox is triggered by unnatural link building activities. The result of the filter is to make it very difficult for new websites to compete in the search results against competitive terms for a period of between 6 and 9 months. During this time, it makes sense to optimise a website for less competitive keyword terms.
SEOMoz Page Strength Tool
To help assess the current Google visibility and ranking of your web site, try the new Page Strength SEO Tool from SEOMoz. This tool was recently restricted to Premium SEOMoz members, but anyone serious about SEO should become an SEOMoz member as they offer a veritable treasure chest of useful tools and advice.
SEOMoz Page Strength is a useful analytical SEO tool takes into account domain age, current Google ranking, the number of inbound links and social networking inroads as well as other relevant factors in determining the real importance and present impact of any web site. Taken collectively, this free SEO tool produces a more meaningful assessment of web site impact and performance than by using indicated Google Page Rank.
Risks of Poor SEO Techniques
Far from improving Google ranking and visibility, poor SEO techniques used in off-site optimisation (links) can actually have a negative effect on SERPS ranking by triggering Google filters.
At KSL Consulting, we follow the evolution of the Google algorithm every step of the way to understand the implications of each Google algorithm update. Google is committed to prevent manipulation of its organic search results and it has complex assessment criteria to spot artificial attempts at improve Google ranking and SERPS positioning. Reciprocal linking is a particularly dangerous as there is a tendency in link building to repeat the same anchor text phrases time and time again and to link to low quality sites.
SEO for Beginners
Try our Introduction to SEO and Search Engine Marketing article (PDF) for beginners which covers 'white hat' SEO techniques and website promotion. For more advanced readers, we list proven SEO techniques to improve Google ranking and website visibility on our Google SEO advice page.
KSL consulting can help with improving the Google visibility of a web site by means of ethical SEO techniques. The first stage is to assess your site and to make SEO recommendations based on our observations. KSL Consulting will provide informed SEO advice to improve Google ranking and raise website traffic, even on very new sites. Contact us today for more information.
