What Steve doesn't know about Search isn't worth knowing. He also has a great ability to impart his knowledge on to others in a friendly but highly professional training environment.
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There are over 200 separate factors which are used by search engines to determine rankings. SEO, if done correctly can help to 'check more of these boxes' to improve Google ranking and drive up targeted traffic.
To improve website visibility in Google sufficiently to get top 10 ranking in the organic search results (SERP) involves a lot of hard work covering both on-page SEO and off-page optimisation, in parallel with brand and social media promotion.
The level of difficulty to achieve top Google rankings is significantly increased if keyword choices in the sector are restrictive and highly competitive, or where keywords are already successfully targeted by many highly trusted and established online brands.
This article contains advanced tips on how to improve SEO ranking and Google Pagerank for any website.
In order to improve Google ranking of a particular website, a careful look at on-page SEO is required.
KSL Consulting's advanced on-page search engine optimisation techniques include:
Search Engines like Google and Yahoo assess the meaning and relevance of any web page for any given topic by analysing a combination of different factors, including the page's semantic HTML Mark-up and keyword deployment, making use of a complex process called Latent Semantic Indexing (LSI).
Important on-page attributes which can help to improve Google ranking include the Page Title, H1, H2 and H3 headings and Image ALT tags as well as the mix of relevant keywords used.
For Semantic copywriting it is better to use a range of relevant keywords on a page than to excessively repeat the same keyword, as the search engine sees more content depth and is able to extract more meaning from the page.
The objective of any SEO copywriting exercise should be to apply semantic markup and cover a broad spread of targeted keywords relevant to all aspects of the topic, hence improving the semantic meaning and relevance of the page, leading to better search engine ranking.
Need help with SEO? Contact KSL Consulting to discuss our professional website optimisation services.
The Google ranking algorithm applies significant importance to the number and quality of inbound links (also known as back-links or 'in-links') that a particular website acquires from other reputable sites on the web. Google holds link data for all domains including the anchor text used in each link, which helps to determine the overall site theme and the keyword relevance of individual pages.
Search engines like Google treat backlinks which pass their increasingly stringent link quality checks as 'votes' for a particular page, making inbound links one of the best ways to improve SEO rankings.
This is one reason why Google tends to favour older, more established domains as these will typically have acquired more backlinks from authority websites, improving Google ranking through trust.
A new website (less than 9 months online) will often experience poor Google ranking due to the fact that it has acquired few "votes" from other sites in the form of inbound links. For this reason, search engine marketing strategies for new websites should include social media marketing and managed AdWords PPC campaigns to increase targeted website traffic and encourage natural links.
With so many Black Hat SEO companies offering "link building packages" of 100 or 1000 links for a small outlay, it is not surprising that Google has developed anti-spam measures in its advanced algorithm which discount low quality spam links and reduce the ranking of sites which have an unnatural link profile.
Google determines link value through in-depth analysis of a number of factors including:
Read our advanced link building tips article for advice on the best ways of acquiring quality back-links.
Far from improving Google ranking and visibility, poor SEO techniques used in off-site optimisation (particularly link building) can negatively effect website ranking and even cause a Google penalty.
At KSL Consulting, we study Google algorithm updates to understand the implications of each algorithm change. Google is committed to preventing manipulation of its organic search results uses complex checks to spot artificial attempts to improve Google ranking and SERP positioning. Over-optimisation is particularly dangerous as there is a tendency in link building to repeat the same anchor text usage time and time again and to source links from low quality sites which may have been identified as spam link networks. Acquiring large quantities of these types of links can reduce website rankings.
We offer a beginners SEO training course and an Introduction to SEO and Search Engine Marketing (PDF) for beginners which covers 'white hat' SEO techniques and website promotion tips. For more experienced readers, we cover advanced SEO techniques to improve Google ranking and website visibility on our Google SEO advice page.
KSL Consulting specialise in improving the Google visibility of your website using ethical SEO techniques. We also offer a website SEO audit which includes specific SEO recommendations to achieve top Google rankings for your chosen keywords. Contact us today for more information or call (0845) 224 3971.
This helpful guide is written and maintained by Steve Larkins.