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In this article we provide expert Google SEO tips and search engine optimisation strategies to improve Google ranking of a new website in the organic search results, often referred to as the SERP.
Beginners will also find our Introduction to SEO and Search Engine Marketing article of interest (PDF file 124KB).
To improve the Google ranking of any website we recommend getting professional SEO advice from KSL Consulting at the outset. We'll choose the best Google SEO techniques and strategies for the search engine optimisation of your website.
As a leading search engine optimisation company, KSL Consulting takes into account the latest Google algorithm updates and our ethical SEO strategies are carefully tuned according to site age and existing link popularity. We provide expert SEO advice to boost the Google ranking of a new website as well as improving the Google visibility of older, more established web sites. Contact us without obligation to discuss our affordable SEO services.
Adopting a sustainable approach to Google SEO marketing and web site promotion will significantly boost traffic to your website, driving up sales. As a top search engine optimisation company, we provide SEO consultancy to companies in London and the Thames Valley including Surrey, Berkshire, Hampshire and Oxfordshire. To stay abreast of the latest SEO developments, we contribute to online SEO forums where top SEO companies share Google search engine optimisation strategies and tips.
Contact an SEO consultant at KSL Consulting for further help and specialist SEO advice for boosting Google ranking by clicking here. We offer professional SEO consultancy at affordable rates and will happily demonstrate our portfolio of top 10 ranking websites in Google, Yahoo! and MSN to summarise our achievements.
Free Google SEO advice with tips for website optimisation and promotion aimed at new web domains is provided below:-
When determining the best Google SEO strategies for a website, start by checking whether it is search engine friendly. This is a measure of how well internal website content is designed and targeted and how easy it is for search engine spiders to crawl and index individual web pages. When checking your own website, pay particular attention to internal links and the design of your website navigation system. Here are some useful tips to help in developing a search engine friendly website:-
It's worth checking the design of your site's navigation system to ensure that all pages of your web site can be found and indexed by Google. We recommend using the SEO Chat link analyser tool which simulates how a search engine spider crawls your site. Select "internal links" under "type of links to return" and enter your homepage URL, then click "show links".
Then ensure that all internal links which are accessible from your homepage are listed in the tool's results. If crawling problems are evident (I.E. some or all of the internal links from your homepage are not found), contact KSL Consulting for expert help to redesign your web site navigation system to make it more search engine friendly. Problems with website navigation and internal linking can adversely effect SEO and lead to much reduced website traffic.
As a Google expert, I continually advise clients to avoid using Frames based web design. There's no doubt that Frames make for bad SEO by causing website accessibility and usability problems. Even a well optimised web site design will struggle to achieve a high search engine ranking, compared to a non-Frames web site design, even with proper use of the <NOFRAMES> tag for alternative content. Consider an example of where the navigation system of a website is in Frame A and the page content is in Frame B.
In the example (right) the Page Content Frame (B) is now search engine indexed as a totally different page to the Navigation Frame (A). Hence when visitor's reach the content Frame from organic search results they are left without any website navigation as the Frameset is not constructed properly. This is a website accessibility disaster and Frames prove little better for SEO either!
Very long dynamically generated page URL's are much harder for some search engines to index. When choosing an database driven Online Shop or Content Management System (CMS) try to pick one which creates static HTML pages like content.htm, content.html, content.asp, content.php or similar, rather than dynamic URLs like the one below: http://mysite.com/?product=21
Incidentally, if your online shop creates dynamic pages, it is still possible to use Mod re-write on an Apache web server to convert these pages to search engine friendly URL's. To help with this read our article on 301 redirects.
Implementing valid HTML code will improve search engine friendliness, reducing the likelihood of website crawling and indexing problems. It's always worth validating HTML code on the most influential pages of your website using the W3C validator tool. Whilst some HTML errors may not affect the ability of search engine spiders to crawl and index your website; some errors can stop Googlebot in its tracks and cause serious problems including partial website indexing.
Avoid Search Engine Penalties -
to combat keyword stuffing many search engines have implemented spam penalties and filters. Excessive repetition of exact keyword terms, can trigger a keyword stuffing spam penalty. In reality, this is likely to result in the webpage not ranking for the target keyword term, but it can also reduce the Google trust of the website as a whole. Keyword density, as a rule should be kept below 6%. Even 2 - 3% works well in Google if the website concerned has built up sufficient trust through acquiring quality links.
A search engine spider has milliseconds to decide what a web page is about. It is therefore essential that each website page has a well written HTML title (66 characters maximum including spaces) and Meta description (maximum length of 250 characters). The Meta description should read well and be designed to attract visitors, not just a list of keywords or spam! The Meta description should depict what the page is about and use the main target keywords in a grammatically correct sentence.
The more original and useful the content of a webpage, the higher it will likely rank in Google. Search engines assess the quality of website copywriting in a number of ways, including the time spent by visitors on a webpage after it has been selected from the SERP results. In addition, quality original content attracts natural links from other websites to your website which can significantly boost search engine visibility and traffic.
Implement a sitemap using static text links (hyperlinks) and link to it using a static hyperlink from your homepage. The sitemap should contain a categorised list of all pages contained in your web site using static text links. The anchor text used for each link should accurately reflect the content of the page concerned using one or two relevant keywords.
We recommend implementing a Google sitemap to inform Google about the relative importance of your content on a page by page basis and how often your website is updated, with a view to encouraging Googlebot to visit your website more often and in a more predictable manner.
If you're not an XML expert, a Google sitemap can be generated quickly and easily by visiting http://www.xml-sitemaps.com/ and entering your homepage URL. You'll then need to save the compressed sitemap.xml.gz file to the root directory of your ISP web space. You'll then need to set up a Google Webmaster Tools Account from which you can submit your sitemap to Google.
Submitting a Google sitemap will assist with the Google indexing of your web site. A Google sitemap lets you inform Google which of your web pages are most important (by setting a <priority> value of between 0.0 and 1.0 for each URL; where 1.0 is the most important) and how often your content is updated by means of the <changefreq> tag. This helps to facilitate a smarter Googlebot crawl of your domain and to achieve a fresher Google cache of your URLs. In practice, Googlebot seems to be a bit of a law unto itself and doesn't always seem to act upon the Google Sitemap <changefreq> entry to increase crawling rate, especially where the site concerned has few inbound links!
Wherever possible, try to avoid duplicate content on other website domains, duplicate pages (including multiple pages on the same domain with extremely similar content) or mirror sites as these can cause problems with Supplemental Results in Google.
To improve Google ranking and avoid a Google penalty, new web sites should adhere to Google Webmaster Guidelines.
As a Google expert, I believe the best SEO strategy to promote a new website is to avoid excessive reciprocal link building particularly in the early days and to concentrate on more sustainable SEO strategies for website promotion to spread the risk. Try to acquire high quality one way links from authority sites, quality web directories and from article submission sites, as these often provide free promotional links to the article author.
In general, quality links are one way links (non reciprocated links) from websites which are leaders in their particular field. Authority sites will usually have a top Google ranking and often a high Page Rank (5 or more) due to the strength of their inbound links. Authority websites typically have a high Google Trust Rank, as websites which offer original niche content and in some cases Web 2.0 functionality.
It has been shown that a free listing in the Google directory http://www.dmoz.org can dramatically boost Google visibility, as can acquiring links from Google trusted websites such as .edu and .gov sites. The links below will help you find free directories and article submission sites to assist in the promotion of your website:-
Another expert Google SEO tip for quality link building is to research who links to your competitor's websites and then apply for listings on the same sites and web directories. This process often forms an important part in any SEO campaign. For effective "competitor backlink research" choose sites which already have a top ranking in Google and then enter the full domain name into a Yahoo Site Explorer window to get a full list of all their backlinks or use the link: command in a regular Yahoo! or MSN search window:-
Obviously, you'll need to replace "www.thedomain.com" with the domain name for which you wish to do competitor backlink research.
A new SEO tool "Link Diagnosis" is available to analyse backlinks including anchor text and nofollow links. This is useful analyser if you want to know what keywords your competitor's website is optimised for, or want to check your own anchor text keyword diversity:-
For Google SEO, reciprocal link building campaigns now offer few benefits following the Google algorithm updates in 2007 and 2008 and a number of risks and dangers exist with reciprocal linking.
There is strong evidence that adding large numbers of identical reciprocal links in a short time period without getting enough quality one way links can lead to a Google penalty. Many Real Estate agents found this out to their cost in 2006.
The risk of a Google penalty is higher if reciprocal link exchange is undertaken with low quality web sites such as link farms, Google banned sites or excessively with sites having an unrelated theme. However, excessive reciprocal linking even with similar theme sites is still to be avoided.
In particular, it is very risky to overuse the same link anchor text or even the same keywords when building reciprocal links as this often triggers a Google backlink over optimisation penalty (BLOOP) as Google sees this as an attempt to artificially manipulate SERP placement, a violation of Google webmaster guidelines.
Recovering from a Google over optimisation penalty is difficult without expert help and advice. It usually involves removing reciprocal link directories on the affected website and building more quality one way links from Google trusted sites. Then it's a case of waiting for the benefits of those trusted links to outweigh the inappropriate use of reciprocal linking. Our advice is to appreciate the risks and dangers of reciprocal link building campaigns when seeking to raise Google ranking.
On-site optimisation or on-page SEO involves the search engine optimisation of web page content to attract more qualified traffic (potential buyers).
Recommended SEO techniques for new web sites differ from established sites, since new domains are often affected by the Google Sandbox filter. This anti-spam filter reduces the Google ranking of a brand new website for a period of between 6 to 9 months. During this time, the best SEO advice for the effective promotion and marketing of any new web site domain is to select less competitive long tail keywords for on site content optimisation. Both the Google Adwords keyword selection tool and Wordtracker can assist you in choosing niche keywords.
The most successful Google SEO strategies for new web sites concentrate on developing quality, original website content targeting less popular long tail keywords. Read our article on long tail keyword theory for more information.
Further expert recommendations for Google search engine optimisation include:-
Web analytics are key to any successful SEO strategy. These innovative analytical SEO tools analyse web site traffic from organic search allowing further search engine optimisation to improve Google ranking for successful keyword terms. Our recommendation is to use Google Analytics, which is feature-rich and free to install, or for the less technical webmaster, we recommend Statcounter.
More recommended SEO resources and articles for improving Google ranking and web site visibility in the organic search results (SERP) are listed below. Some of the articles are lengthy, but are a "must read" to get a good understanding of ethical SEO strategies to improve website rankings in a sustainable, repeatable manner.
Still need a Google expert to help? At KSL Consulting we offer affordable telephone consultations at £50 per hour + VAT. We also produce detailed Google SEO reports specifically for one or more web domains, providing clear recommendations to improve Google search engine placement. Contact us for a without obligation consultation.