[ Re: SEO training ]
The day was very enlightening and de-mystified what has been a difficult subject.
Garry Powell
General Manager - Endoline
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SEO training course outline
One Day SEO Training Course
- London, South East, Midlands, South West
The content of our 1 day in-house SEO training course is tailored to the search engine marketing (SEM) needs of the client and the knowledge level of course delegates. Our typical one day SEO training courses include a number of comprehensive modules, which can easily be custom formatted to suit individual company or client needs. Contact us to discuss your SEM training requirements in more detail.
SEO Training Prices
Prices start from just £450 + VAT for our one day introduction to SEO training course. Training is facilitated by one of our highly experienced search engine marketing consultants, all of whom have held senior positions in the web industry and are experts in the field of SEO.
The price of our one day advanced SEO training course is £550 + VAT. This course requires a basic knowledge of SEO techniques and covers all aspects of search engine optimisation in more detail, including the more technical aspects.
Up to 3 people can attend either SEO training course at no extra cost, making the session very cost effective. All prices are subject to travel expenses for the trainer from Newbury, Berkshire.
UK Training Locations
Please note that we do not currently offer Open SEO training courses - instead all KSL Consulting courses are run as in-house training either at your UK company premises or a mutually convenient offsite venue of your choice. Our SEO training rates are always competitive and are regularly reviewed.
Regardless of location, each search engine optimisation course is bespoke and professionally delivered by an SEO expert, with the course content featuring many hands-on examples of best search engine marketing practice. All of our SEO training courses provide numerous actionable tasks and a significant amount of follow-up reading to help kick-start your online marketing programme.
Advanced SEO Training Course Outline
Introduction
- Summary of the UK search market
- What is search engine optimisation?
- How major search engines rank websites
- The top 5 search engine ranking factors
- How to interpret the search engine results
- Overview of the processes and concepts behind search engine optimisation
- What to expect from an SEO campaign
- Principles and importance of the Google Page Rank system
- Important developments in major search engines
- Top SEO myths revealed
- Common SEO mistakes
- What is Black Hat SEO?
- Setting realistic goals and timescales for SEO campaigns
- Balancing SEO alongside other forms of web marketing
Web Design for SEO
- Creating a search engine friendly website
- Understanding website usability and accessibility
- SEO hindrances - Frames, Flash, JavaScript navigation systems, poor internal linking etc
- Identifying areas for improvement (existing sites)
- Improving content quality
- Improving conversion with good page layout
- Exploiting your unique selling points
- Website code standards compliance
- The importance of website load times to search engine ranking (new)
- Finding broken links
- Avoiding domain canonicalisation and duplicate domains
Website Content SEO Techniques
- Best keyword research and selection tools
- Competitor keyword research tactics
- Adding niche industry terms
- Understanding search volumes ('Broad' versus 'Exact' keyword match)
- Checking keyword competition
- Long tail keywords - what they are and how to select and use them
- The relative importance of Meta tags, titles, headings (H1 - H6 tags) and body text
- Improving SEO by using background images with text overlay
- Correct use of image ALT tags
- SEO copywriting techniques
- Identifying underexploited niches for developing new content
- Improving page focus
- Effective use of internal text links
- Duplicate content, the problems it causes and how to spot it
- Benefits and limitations of Content Management Systems
Google Webmaster Tools & Analytics
- Understanding Google Webmaster Guidelines
- Overview of Google Webmaster Tools and functionality
- Google sitemaps, how to create and submit an XML sitemap
- Website geographic targeting
- Using Google Analytics
- Carrying out a simple website 'health check' using Google Analytics
- How Google Analytics can fine tune your SEO and PPC campaigns
- Understanding your website traffic sources
- Utilising the Google Toolbar
Search Engine Marketing (SEM)
- Top search engine ranking factors
- Assessing keyword ranking changes
- Web Server and hosting considerations
- Best SEM techniques for new domains
Google Tips
- Overcoming Google indexing problems
- Utilising Google Local Search
- How online citations benefit Google Local listings
- Trawling the Google index for potential link partners
- Removing unwanted content from the Google index
Off-Site Optimisation Techniques
- Link building and why it is so important
- How to run a successful link building campaign
- How to make 'link approaches' avoiding common pitfalls
- Researching your competitors for link opportunities using free tools
- The benefits of Mozilla Firefox SEO / SEM Add-Ons
- Best methods for acquiring links
- Utilising Alexa ranking data
- Paid links and Google's Webmaster Guidelines
- What is anchor text?
- Benefits of anchor text optimisation
- How to identify a quality link versus a bad link
- How to check a page is Google indexed
- What is deep linking and what benefits does it offer?
- Link management techniques
Web Marketing Overview
- Identifying good versus bad web directories
- How to manage web directory submissions
- How much to pay for web directory listings
- Writing articles and making article submissions
- PR sites for press releases
- Video marketing introduction
- What is viral marketing?
- What is link bait?
- Do-follow Forums
- Blogging
- Encouraging Social Media references
- Exploiting the Social Networking revolution
Avoiding a Google Penalty
- What are bad neighbourhoods?
- Identifying link farms
- What is link spam?
- Known triggers for Google penalties
- Hidden text and content
- Keyword stuffing
- Recent Google anti-spam measures
SEO Developments
- Latest search engine algorithm developments
- Where to find the latest SEO tools
- More on the latest Google search engine algorithm changes
- Where to seek SEO advice and help
SEO Campaign Planning
- Setting SEO priorities
- identifying 'quick wins' for improved keyword ranking
For pricing and availability of our UK SEO training course call KSL Consulting on +44 (0) 845 224 3971 or .
We run SEO training courses for companies in London, Hampshire, Surrey, Berkshire, South East, Midlands & South West UK at competitive rates. All training is done in-house at the client premises.
Specific SEO course locations where we can train include Birmingham, London and Manchester, as well as Southampton, Bournemouth, Reading and Bristol. We also offer search engine optimisation training in Brighton, Cambridge, Coventry, Leicester, Nottingham, Leeds, Newcastle and Telford.
