What Steve doesn't know about Search isn't worth knowing. He also has a great ability to impart his knowledge on to others in a friendly but highly professional training environment.
Andrew S.
Managing Director
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training courses web marketing
Web Marketing Course
Successful website marketing involves identifying and choosing the best and most cost effective web marketing strategies for promoting the services and products offered by your UK company.
The ultimate aim of any small business web marketing campaign is to generate as many qualified sales leads as possible for the least financial outlay through targeted PPC campaigns and by improving website visibility in the organic search engine results (SERP).
Our in-house 1 day web marketing course provides in-depth training to teach you how to successfully promote your small company or business online. In this comprehensive course, we uncover the facts and myths concerning website promotion, PPC (pay per click marketing) and SEO (search engine optimisation) so that you can choose the best online marketing strategy appropriate to your company's budget and business goals.
A basic synopsis of the course can be found below. The content of individual web marketing courses can be tailored to meet the specific needs of the audience:-
Web Marketing Training Course Outline
Introduction
- Introduction to popular web marketing and promotion techniques
- What is search engine optimisation SEO and what are the potential benefits?
- Defining a sensible web marketing budget
- Choosing the best website marketing strategy appropriate to your UK business
- Assessing your website strengths and building on them
- Defining your target market, together with long and short term goals
- Creating an overall website marketing plan and vision
Organic Search Engine Marketing (SEM)
- Designing a search engine friendly website
- Getting listed in search engines
- Analysing website performance
- Carrying out effective SEO on an existing website
- Identifying the best keywords for website copy
- Writing and targeting quality website content
- Important search engine ranking factors
- Common Google ranking and indexing problems
- Improving Google visibility
- Avoiding a Google penalty
Effective Website PPC Marketing
- Applications of PPC web marketing
- Popular PPC solutions and providers
- Creating and managing a successful PPC website marketing campaign
- Evaluating the effectiveness of PPC marketing campaigns
- Choosing the best PPC keywords
- Controlling website PPC costs
Website Promotion Techniques
- Managing link building campaigns
- Identifying quality link partners by theme
- Getting links from authority sites
- Reciprocal link exchange (trading links) and the risks
- Assessing the value of prospective link trades
- Submitting to web directories
- Submitting Articles
- Link bait techniques
Website Analytics
- The importance of website statistics
- Tracking visitors
- Finding the best, free web site analytics and tools
- Long tail keyword tools and suggestions
- Building lucrative new website content
- Identifying popular pages and website navigation trends
Our web marketing course operates at UK conference venues in London, Birmingham, Southampton, Bournemouth, Reading, Bristol, Coventry, Leicester and Nottingham. Courses can also be arranged at individual company venues and offices if required.
Contact us for availability and pricing of web marketing courses. Book now and obtain preferential discounts!
